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Friday, July 27, 2012

Brilliant Marketing Idea

At the Elmo music show tonight they came out at the intermission and sold Elmo balloons to the tune of $10 each (to put that into perspective tickets to the show were only $12). Of course every kid wanted one and they sold out. My guess is about 200 balloons total. Not a bad way to make an extra $2000 for the show. Brilliant merchandising plan Sesame Street.

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